Case Study: Bites, Bites, Baby with Keshot Karaoke

Project Overview

Client: The Wilson Group (King’s Hawaiian Brand)

Purpose: 2024 Kick Off

Product: Keshot Karaoke + Custom Songs

Challenge:

King's Hawaiian aimed to launch their 2024 Bites line with an innovative and engaging team-building activity. The goal was to foster a sense of community among their "Dream Team" and integrate their marketing strategy in a fun, memorable way. Keshot Karaoke provided the perfect solution.

Solution:

Keshot Karaoke allowed team members to sing along to these custom songs, creating a fun and memorable experience that resonated with the team’s goals and values.

Highlights:

• Seamless Integration: The karaoke setup was designed to be stress-free and easy to use, ensuring a smooth experience for all participants.
• Community Building: The team-building activity successfully fostered a sense of unity and camaraderie among the "Dream Team."
• Marketing Engagement: The innovative approach to presenting the 2024 marketing strategy through custom karaoke songs boosted team engagement and enthusiasm of the teams to reach their years' goals.
• Memorable Experience: The unique and out-of-the-box karaoke experience left a lasting impression, aligning with King’s Hawaiian’s brand values and goals.

WOW Factor:

The activation went very well, your team was great, and my team really enjoyed the Karaoke experience.
Natalee Collamer
King’s Hawaiian Account Supervisor, The Wilson Group