Case Study: Superheroes of the Digital Age

Client: EY
Event: Adobe Summit (at The Venetian, Las Vegas)
Goal: Spark Brand Connection & WOW Factor

The Experience Includes:

• Custom AI Superhero Portraits (The Prism, The Tailor, The Conductor, The Nexus)
• Keshot AI Photo Kiosk
• Virtual Photo Mosaic
• Take-away Branded Stickers

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Who Is EY?

EY is a global powerhouse in professional services, transforming industries with bold innovation, data-driven insights and personalized solutions. For Adobe Summit, they wanted to stand out and make every guest feel like a hero of the digital future.

The Experience

To reflect EY’s bold, human-centered approach to technology, we designed an ultra-immersive AI-powered experience that invited guests to discover their own superpowers.

We created four distinct Superhero archetypes, each representing a core value of EY’s visionary approach to marketing and digital transformation:

The Prism: Reveals hidden patterns and turns data into dazzling insight, its light glowing against a backdrop of a radiant, faceted diamond prism.

The Tailor: Masters personalization at superhuman speed, stitching together seamless, AI-driven experiences over a soaring cityscape of cranes and towers.

The Conductor: Commands an infinite creative army, orchestrating content into perfect harmony, his gaze fixed against a colossal hourglass symbolizing mastery of time.

The Nexus: Bends reality to unite worlds into one seamless commerce universe, his powerful presence glowing inside a swirling, colorful vortex.

To enhance the feeling of stepping into this cinematic universe, we built a light-filled tunnel where guests emerged as the hero they chose, like they’d just stepped into EY’s world of limitless possibility.

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Key Elements:

• AI-powered Photo Kiosk: Guests chose their superhero persona and had a bold, cinematic portrait created in seconds.
• Live Photo Mosaic: Every portrait became part of a larger, glowing mosaic displayed on-screen, showing the crowd’s collective superpowers.‍
• Branded Take-away Stickers: Guests left with high-quality stickers of their personalized superhero portrait, a memorable, tactile reminder they could proudly take home.

Results

Guests embraced their inner superhero and shared their portraits on social media, turning every post into a badge of EY’s innovation. The mosaic kept people engaged and gathered crowds around the glowing wall, creating an energy that lasted all event long. And every sticker in hand ensured EY’s brand left Las Vegas in every briefcase and laptop sleeve.

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