Case Study: A WOW-Factor Collaboration

Project Overview

Client

Morgan & Morgan 
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Objectives

• Showcase Morgan & Morgan as a standout sponsor connected to top sports teams, leagues and entertainment brands
• Build brand credibility through visible partnerships with the NFL, NBA, PBR, WWE and Monster Jam
• Create fun, shareable fan experiences that spark genuine engagement

The Challenge

As a national brand investing heavily in major sports and entertainment partnerships, Morgan & Morgan needed an activation that matched the scale of its sponsorships. The firm partnered with Keshot to boost visibility and connect more meaningfully with fans at some of the biggest events in the country.

The experience needed to work seamlessly across multiple venues and leagues including NFL, NBA, PBR, WWE and Monster Jam while positioning Morgan & Morgan as a trusted, premium sponsor within each environment.

The mission was clear: stand out in crowded arenas, spark instant fan interaction and extend the brand’s presence far beyond the venue.

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‍The Solution

Keshot introduced an AI-powered Virtual Photo Booth, accessible through tablets placed throughout each venue. Designed for high-traffic environments, the experience makes it effortless for fans to engage with the Morgan & Morgan brand in a fun and memorable way.

Key features:

AI Custom Sports Themes: Fans can transform into WWE Superstars, Pro Bull Riders or players for teams like the New York Jets and Philadelphia 76ers, putting them directly into the action alongside the brands Morgan & Morgan supports.

Branded Photo Overlays: Every photo includes bold and recognizable branding that reinforces Morgan & Morgan’s national presence.

QR Code Instant Sharing: Fans instantly access and share their photos via QR code, turning each moment into organic social reach.
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The Results

The activation continues to drive measurable impact across all event categories:

• 4,142+ AI photos created
• 15,401+ digital impressions
• Thousands of fans engaged across NFL, NBA, PBR, WWE and Monster Jam events
• High social sharing fueled by personalized content

Each interaction strengthens Morgan & Morgan’s connection with major sports and entertainment audiences.
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‍Why It Works

The Virtual Photo Booth elevates Morgan & Morgan’s sponsorship strategy by:

• Making the brand highly visible alongside iconic sports teams and leagues
• Turning fans into digital brand ambassadors
• Creating memorable co-branded moments that feel authentic to each audience
• Seamlessly integrating into arenas, stadiums and event spaces
• Delivering clear engagement metrics and ROI

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‍Conclusion

Through Keshot’s AI-powered Virtual Photo Booth, Morgan & Morgan transforms traditional sponsorships into immersive fan experiences at NFL, NBA, PBR, WWE and Monster Jam events. The activation goes beyond simple logo placement and places the brand at the heart of the action.

With custom sports themes, instant sharing and effortless participation, Morgan & Morgan strengthens its presence as a leading national sponsor and maximizes the value of its partnerships across premier sports and entertainment platforms.

In high-energy environments where visibility matters most, Morgan & Morgan does more than sponsor the moment. It becomes part of it.

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