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Case Study: Picture Perfect Pets Steal the Show at VMX 2025!

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5 mins Read

Project Overview

Purpose:

Engagement & FUN!

Client:

NAVC Veterinary Community

Product:

Smart booth with Pet AI technology (AI-Powered Photo Booth with Custom Pet Themes, Social Wall, and Take-Away Stickers)

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Challenge:

At VMX 2025 in Orlando, Keshot partnered with the NAVC Veterinary Community to bring fun, innovation, and a love for animals to the show floor with the Pet Pals AI Experience. Designed to resonate with veterinary professionals and animal lovers alike, this custom AI theme allowed attendees to transform into their favorite pets, creating a playful and engaging atmosphere that connected the community.

Solution:

We introduced the Pets AI Experience, a next-generation photo activation designed to blend fun, technology, and personalization. The experience featured:

  • ‍AI Custom Theme: The Pet Pals AI Experience transformed pets into a cartoonish version, creating an emotional connection between guests and the event.‍
  • Social Wall: A large screen streamed photos in real-time, amplifying engagement and creating a must-see attraction on the show floor.‍
  • Take-Away Stickers: Personalized stickers featuring each pets' AI transformation provided a tangible, fun keepsake to take home.‍
  • QR Code for Seamless Sharing: Guests scanned a QR code on their phones, instantly accessing and sharing their AI photos, expanding the reach beyond the event.‍
  • Viral Social Media Impact: AI-generated pet photos flooded social media, driving buzz and increasing event visibility.

The Results:

The Pets AI Experience was a success, delivering measurable impact and unforgettable moments:

  • 25,600 AI Photos Created: Attendees couldn’t get enough of the playful, lifelike transformations.
  • 15,500 Social Wall Impressions: A major draw that kept attendees engaged throughout the event.
  • Campaign Went Viral: The activation reached even more people that you can fit inside the Kia Center in Orlando, a massive impact for NAVC’s brand visibility.
  • 3 Days of Non-Stop Fun: The activation became a central hub of activity, creating a lively, enjoyable environment for networking, everyone got involved and shared the experience.

Why It Worked?

  • Instant Delivery: AI photos were processed and sent in under 2 minutes, ensuring guests received their transformation instantly.
  • Social Media Explosion: The fun, shareable content sparked organic engagement across platforms, generating buzz far beyond the event.
  • Emotional Connection: People love their pets, and this activation made them feel even closer by letting them become one.
  • Effortless Sharing: The QR code and real-time social wall made engagement seamless, keeping attendees excited and involved.

Ready to Bring the WOW Factor to Your Next Event? Let’s create an unforgettable experience for your audience.

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